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| H.L.I.T. "Discard pile" 05/24/09 via Flickr. Attribution 2.0 Generic |
Old Conclusion:
Overall, Medlock effectively uses these rhetorical strategies because he presents himself as a credible source, both from his tone and his actual experience in the field, and he presents relevant statistics. After reading this article, the next time AI or robotics are mentioned, the good things that SwiftKey has done will be brought to mind. Not only this, but the hopefulness within Medlock’s voice will make the audience associate AI technology with innovation and life improvement. Whether this was done for a world benefit or simply the benefit of his company, one thing is clear. The way that an author presents his or herself has a huge impact on the effectiveness of their argument.
New Conclusion:
Medlock definitely makes it difficult for a reader not to trust his word. By presenting himself and his statistics in a professional tone, the reader is inclined to believe what he says simply because of his experience in the field. The rhetoric found within his article can help us to think about other articles that are done by big names in society. Typically, they have enough of a reputation that only at the mentioning of their name is enough to convince some readers, which is why Medlock's article was so effective. In the future, these texts that are written by such a famous source should not be looked at superficially, but we should truly analyze what they are saying to be sure if they can truly be believed or not.
I feel that my new conclusion is better because it makes more sense with the thesis of my paper as a whole. Also, I feel that it has a final point that leaves the readers with something to think about. Also, after reading the assigned tips and strategies box in Student's Guide, I decided to follow the "Answer the 'So What?'" approach as the audience needs to understand why rhetorical analysis is important.
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